Mass Communication

B.Sc (Mass Communication) or Bachelor of Science in Mass Communication is an Under-Graduate Mass Communications course. Mass Communication is the term used to describe the academic study of the various means by which individuals and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate to newspaper and magazine publishing, radio, television, and film, as these are used both for disseminating news and for advertising. Mass communication research includes media institutions and processes such as diffusion of information, and media effects such as persuasion or manipulation of public opinion.